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Research & Validation
Customer interviews, questionnaires, problem discovery and evidence gathering designed to test assumptions before larger commitments are made.
Explore current research →JTS LABS
Research, validation and product experimentation inside JTS.
JTS Labs explores problems before larger product commitments are made. The work focuses on customer research, evidence gathering, validation, prototyping and the development of new JTS products and systems.
What Labs Does
Reduce uncertainty before scaling the build.
Labs is the research and product-innovation division of JTS. Client-facing creative production now lives separately under JTS Creative Studio.
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Product Prototyping
Turn validated problems into testable concepts, workflows and early product systems before broader development or commercialization.
Discuss product collaboration →Evidence-First Process
Understand the problem before expanding the solution.
The exact method varies by initiative, but the operating principle stays the same: gather evidence, test the assumptions and build only what the evidence supports.
01
Research
Define the problem and gather first-hand evidence.
02
Validate
Test demand, assumptions and constraints.
03
Prototype
Create a focused version that can be evaluated.
04
Build or Stop
Expand when evidence supports it, or change direction when it does not.
Current Research
AI Workflow Adoption in Boutique Agencies
Studying repetitive agency work, current AI use, failed implementation attempts and what would make AI-assisted workflows trustworthy enough to adopt repeatedly.
View the research studyLive Initiative
Written and asynchronous.
Participants can review the study and complete a short questionnaire without a phone or video call.
Looking for creative production instead?
Video editing, social content, design and client-facing creative services are handled by JTS Creative Studio as a separate JTS division.